Maximize Fashion Brand Collaboration!
In 2022, no matter what business you’re in, you should probably consider collaborating. maybe in the previous few years it was very rare for a brand to collaborate, but now many brands have collaborated. Can even collaborate with the like!
Collaborating is not as difficult as you might think. in fact, from this article you can collaborate as much as possible! Of course, collaborate in the field of fashion. Here’s how to maximize the collaboration of major fashion brands!
Collaboration was once considered a special aspect of the fashion industry, but has now become a standard strategy for competitive fashion brands to maintain relevance. To be considered truly modern, your brand needs to balance relatability and accessibility, while remaining inspiring and fresh. But no one does this alone, so here’s how to navigate brand collaboration and do it right.
Strategy for the long term
Don’t just think about one collection or support one season. Start there, but also work towards cultivating a relationship with the designer you decide to work with. You can also apply this if you have a fashion business, you can collaborate with other brands, as well as people related to fashion, such as designers and influencers. Be selective, and partner with someone you can see the potential to work with in future collaborations as well.
Your brand can take the approach that Moncler took with its Genius program. A partnership group with designers like Simon Rocha, Craig Green, and Pierpaolo Piccioli, to name a few. Moncler launched these collaborations throughout the year. Bringing many of these designers back for a second season, and in the process, creating a sense of creative continuity with their collaborations.
Position your collaboration to attract young people
Earlier this year, classic American fashion retailer GAP announced that it would be joining New York-based high-fashion label Telfar. A brand that has garnered huge traction among Gen Z influencers and fashion enthusiasts, widely regarded as “ it’s the current brand. While it may seem like an unlikely match, it is a win-win collaboration that will help bring a new demographic to the GAP store and refresh the brand image.
Working with and putting your trust in young designers will not only broaden your brand’s appeal. It is through this unusual collaboration that we see the fashion landscape continue to evolve.
Stay authentic in sound and vision
While collaborations can be a great way for your brand to reach new audiences and gain new perspectives, it’s important that the collaborations you do stay true to your brand vision. Don’t compromise on the integrity of your brand values, and choose designer partnerships wisely. Look for a designer who you think is a good fit for your brand, and can expand on his message without changing it.
It all started in 2020. The collaboration has gone from “nice to have,” to an essential part of the “modern” fashion brand’s kit. Keep these tips in mind as you search for new talent, and make the most of what collaboration can do for your brand.