Behind the High Prices of High-end Brands

high-end fashion brand

When you buy fashion products, there must be several things to consider. Both in terms of products and factors from yourself, namely regarding the budget. Each fashion brand has a different price level, this also affects the quality they have. With this price difference, we can categorize the level of fashion brands. You must know that for the high-end level, it is a brand that sells products in the quite expensive category.

It is common for fashion businesses to label themselves “upscale”. However, some apparel brands producing high-quality clothing, conveying their brand as a luxury item, and selling their products at high-end prices. It’s not enough to just claim the “upper class” title. Your brand must truly embody the value of the luxury level in every way. From carefully sourced materials, to artisan-level production, to marketing and price points.

When buying luxury goods, customers want to feel the value of what they wear and use. It’s the difference in how car owners feel and talk about Honda versus how they feel and talk about Bentleys.

It All Starts with Quality Apparel

Building a high-end fashion brand starts with the decision to look for high-end clothing products as well. However, many consumers are also looking for products that are cheap, but of good quality, right? Cheap and quality unfortunately do not go hand in hand. While high quality clothing is on or ahead of the trend, made of high quality fabrics, and according to the needs of fashion savvy customers. These shoppers won’t refuse to pay $300 for a pair of denim jeans that delivers the quality they’re looking for. Yup it’s true!

Some fashion brands do try to trick customers and increase their profit margins by looking for clothes that are made cheaply to sell at higher retail prices. These brands are sometimes successful because they invest in marketing an image of luxury that goes beyond the quality of the clothes they buy. It may earn brand loyalty. But true fashion enthusiasts will always recognize and flock to clothing brands that deliver high-end products and carefully developed luxury brand stories.

Create a luxury brand story to match your high-end productsTo achieve this, you must manufacture your products with experienced manufacturing partners who already specialize in producing high-end clothing.

Budget for Your Luxury Fashion Brand

Your brand’s manufacturing costs will include payment for high-quality fabrics, skilled and fair workmanship, trim or accessories materials, product delivery/taxes/duties, and sometimes fabric printing or dyeing. While there is no standard fee to come up with a specific design, there are free tools out there that can help you zero in on realistic sampling and production estimates.

Here are some basic guidelines to keep in mind when planning a product budget for working with a high-quality manufacturer based in Italy. (The fashion capital of the world):
  • Working with an Italian factory to produce about 100 pieces of apparel is likely to start at around $6,000-8,000 for a private label fashion design.
  • For a white label factory design, producing 100 pieces will be slightly cheaper, ranging from $4,000-6,000. It differs in that the white label eliminates the costs associated with sampling.
  • The more pieces you ask to produce, the lower your cost per piece will be. For example, the cost of one dress to produce 50 dresses will be higher than the cost of one dress to produce 1,000 of the same dress.
  • Most manufacturers, even small batch friendly ones that allow low order minimums, will not accept production orders of less than 50 private label products.
  • Think about how many sizes and colors you want to make and ask your manufacturer if they can fit them into your 100-piece order of private label products.

This guide will help you plan an approximate line for your fashion brand. But the best way to get an exact price is to prepare your designs and tech packs, get bids and production schedules from several manufacturers, and choose the one that works best for you.

If you are looking for a place to produce your bag brand products, you can contact Megatama Group! We are one stop service manufacturing that produces fashion products with a wide range wider from exotic leather, cowhide, synthetic leather, canvas and many more. We provide end-to-end services from design, production, packaging, brand consulting and distribution center to meet our customer’s goals.