We all know almost every woman carries a handbag, and this can be used as an opportunity for business. So determining the target market for your design can be relatively easy. However, when it comes to making your designs stand out in the fashion accessory market, it’s very competitive and can be a challenge.

Megatama has more than 30 years of experience in the handbag industry. We advise new bag entrepreneurs to focus on traditional styles, watch fashion trends, and create bag designs that can be matched with clothes and accessories by other designers. For the choice of material, whether cloth or leather, you must be able to match it with your buyers. So that you can offer your bags with quality and reasonable prices. You don’t need to worry, because Megatama provides one stop service for handbag manufacture, from sketch drawings to packaging. So you don’t have to have multiple vendors!

If you are interested in creating a bag business in today’s market, consider the following steps!

1. Based

When you want to enter the world of the handbag industry you have to set up a company to sell your designs. Don’t forget to apply for a federal taxpayer identification number. Consult a lawyer to set up a corporation or partnership. If you’re starting your business from home, pay for the mailbox at a parcel delivery store to maintain your privacy. Set up a dedicated phone line and email address for business communications and monitor them closely.

2. Design

Invest in an industrial sewing machine and sample your bag designs. If you don’t know how to sew, sketch your design and consult with Megatama Group to make your sample. Find a handbag manufacturer that can produce more of your designs using the yellow pages, or a fashion industry publication directory such as those available on the Megatama Group. Ask for information on quotes and minimum order sizes to help you decide on the right manufacturer. Ask for samples of the manufacturer’s work to check the quality before you allow them to manufacture your handbag.

3. Marketing

Create a blog or website to showcase your handbag designs. Take pictures of all your bags and upload them to your company website. Add shopping cart functionality to your website if you want to sell bags directly to online customers. Order printed brochures and business cards to market your bag company offline.

4. Research

Visit local fashion boutiques to talk to owners and managers about your bag. Bring one or more sample bags for you to show potential wholesale customers. Leave brochures and information about wholesale orders for retailers who are interested in buying your bag. Receive orders that you can fulfill in a reasonable amount of time, to develop a reputation for on-time delivery. You can also sell on Instagram and other online marketplace platforms.

5. Advertisement

If you have done marketing, don’t forget to do advertising, both online and offline. For offline you can write a press release about your bag line and send it to journalists covering fashion in your area. Send a press package to the editor of a national publication fashion that includes your marketing material and local media mentions. Let the fashion editor know when your bag sells at local boutiques. Attend fashion and accessories trade shows to network with other bag designers and large corporate wholesale buyers to get your bag distributed nationwide. With the times, you also have to do facebook ads. This system is very powerful to boost your ads!

Those are some suggestions from us if you want to enter the world of the handbag industry. But it doesn’t just stop here, you can read our e-book for more updated and accurate information because you get information from accurate media.

So don’t hesitate if you need a design consultation or make a bag in the Megatama Group, you can contact us right now!